Anjali Srivastava
me, grad day ♡
ask the user,
not the
room ✶
EXOTEL · ACCESS
DESIGN
no. 0042
● SENIOR PRODUCT DESIGNER · BUILDER / BENGALURU, IN

Anjali SrivastavaHi 👋 I’m← that’s me! Anjali✦ Srivastava

I design contact centers 🎧
Senior product designer who ships. I make AI, dashboards & contact-centers feel less like work — then hand developers working front-end code and stay for adoption, until people actually use it. Six years in enterprise SaaS & CCaaS.
🎧Contact centers💬Chatbots🎙️Voice AI🧩Design systems✅Quality (CQA)🔐IAM⚙️Platform🤖Agent Copilot⚡Builds in code
enter the studio ↓ or just say hi résumé ↓
OPEN TO SENIOR PRODUCT DESIGN / PRODUCT MANAGEMENT / BUILDER ROLES / BENGALURU · OPEN TO RELOCATION & REMOTE
SCROLL
↓
Conversational AI✦Design Systems✦Contact Center UX✦Voice & Chatbots✦Research✦ Conversational AI✦Design Systems✦Contact Center UX✦Voice & Chatbots✦Research✦
( THE SHORT VERSION )

I started in computer science, which means I've watched plenty of smart engineering get buried under interfaces nobody could use. That's the part I couldn't let go of. Now I sit between what's technically possible and what's actually usable — turning powerful, complicated systems into something a tired human can navigate without a manual.

🗓️
6+
YEARS IN ENTERPRISE
🎙️
5×
VOICEBOT MAU · 2 MO
💚
+18%
NPS LIFT · CCAAS
📈
+14%
CX SCORE LIFT
( WHERE I WORK · EXOTEL )

An AI-led customer-experience platform — 25 billion+ interactions a year across voice, chat and agents. I design across the whole stack.

🎧
CCAAS
Contact-center workspace
Omnichannel agent desktop, routing, live monitoring and supervisor tools.
💬
CONVERSATIONAL AI
Chat & voice agents
Bot builder, conversation design, sentiment-aware handoff to humans.
🤖
AI AGENT ASSIST
AI in the flow of work
Real-time suggestions and summaries for agents, plus conversation-quality insights.
📡
CPAAS
Voice & messaging platform
Developer-facing APIs and the dashboards customers use to configure and monitor them.
💻
DESIGN → CODE
Front-end handoff
I deliver working front-end from the codebase to developers, backed by the Signal design system.
🚀
ADOPTION
Product adoption
Rollout, onboarding and measuring whether people actually use what shipped.

Eight worlds

the problems I keep circling back to. mind the wet paint ✎
01WorkspaceOmni-channel desk for agents02ChatbotsConversation design that behaves03Voice AIHands-free, in-call help04Design systemsDesign → code, at scale05CQAConversation quality, reviewed06IAMWho can see and do what07PlatformThe admin layer under it all08Agent CopilotAI beside the agent, live
🎧
01 — EXOTEL · OMNI-CHANNEL WORKSPACE

Contact Center Workspace

A 12-year-old contact-center tool, rebuilt into a single calm workspace — so agents stop fighting tabs and start solving.

app.exotel.com — agent workspace
The Exotel agent workspace on a live voice call: transcript in the centre, customer summary and past interactions on the right
read the case study →
research AI in the flow 4 persistent panels handoff +7.5% CSAT
my slice — I led research, UX and handoff end to end · ECC engineering owned the build · PM owned rollout
💬
02 — CONVERSATIONAL AI

Chatbots, with manners

Natural conversation flows with sentiment analysis baked in — so the bot knows when to crack on, and when to fetch a human. Fast to deploy, polite by default, on every channel your customer already lives on.

sentiment multi-channel handoff logic
my slice — I led conversation design + the agent console UX · NLP engineering owned the models
read the case study →
✦
Cogno
● online · usually instant
Hey! Looks like your invoice didn't go through 😬 want me to retry it?
ugh yes please, I've tried 3 times
detected: frustration · escalating tone
Done ✓ and I've looped in Priya from billing so a human's on it too. No more retrying for you.
ok that's actually lovely
🎙️
03 — AI VOICE ASSISTANCE

Hands-free, finally

Quick, natural, instant support without touching a screen. Speak, get answered, move on with your day.

my slice — I led call UX + the bot builder · voice engineering owned latency & the speech stack
enter the case study →
LISTENING 00:04
"What's my order status?"
Your order #48210 shipped this morning and arrives Tuesday. Want me to send the tracking link?
send tracking change address talk to agent
🧩
04 — DESIGN SYSTEMS & SCALABLE UI

One system, less chaos

Governance, tokens and components that cut review cycles by 80% and ended the great button debate of 2022.

COLOR / 6
TYPE / SCALE
Aa
Aa
Aa
BUTTONS
Primary Ghost
SPACING / 4PT
INPUT
Search…
Disabled
120+
COMPONENTS, ALL
DOCUMENTED
my slice — I led the audit, tokens, specs and governance · platform engineering owned the React library
read the case study →
✅
05 — EXOTEL · CONVERSATION QUALITY ANALYSIS

Quality, without the spreadsheet

CQA scores support conversations against a team’s own quality checklist, so QA managers spend their time on the calls that need a human look instead of sampling at random, and agents see exactly which moment cost them.

scorecards evidence in the transcript QA review flow
my slice — product design for CQA at Exotel · case study coming soon
QUALITY SCORECARD
Inbound call · billing query
ILLUSTRATIVE
Greeting & opening✓ MET
Verified the customer✓ MET
Showed empathy? REVIEW
Mandatory disclosure✕ MISSED
Resolution confirmed✓ MET
EVIDENCE · 02:41“…so that’s done, anything else I can help with?” — disclosure not read before closing.
( 06 – 08 · ACROSS THE EXOTEL PLATFORM )

The quiet essentials

🔐
06 — IAM · IDENTITY & ACCESS

Who can do what

Roles, permissions and access across the platform, so an admin can set up a whole team without opening a manual.

ROLEVIEWEDITADMIN
Agent✓——
Supervisor✓✓—
Admin✓✓✓
ILLUSTRATIVE
case study coming soon ✎
⚙️
07 — PLATFORM

The admin layer

The shared settings every product sits on: accounts, numbers, channels and integrations, in one place.

Accounts & usersmanage
Numbers & channelsconfigure
Integrationsconnect
ILLUSTRATIVE
case study coming soon ✎
🤖
08 — AGENT COPILOT

AI that whispers

Real-time suggestions and summaries beside a live conversation. The copilot drafts; the agent decides.

✦ SUGGESTED REPLY
“I can see the refund was issued yesterday — it should reach your account in 3–5 days.”
insertedit
ILLUSTRATIVE
case study coming soon ✎
🧪
FRESH FROM THE GENAI LAB

Built, not just designed

all four builds → the lab
BUILD 01 · VOICE AGENT · DESIGNED, CODED & DEPLOYED BY ME ● live on vercel
Voice-Activated Appointment Scheduler

An agent that runs my Google Calendar by voice or text — booking, cancelling and rescheduling without me lifting a finger. It checks conflicts and proposes alternatives before it acts.

HOW IT THINKS
🎙 voice / text→ intent analysis→ availability check→ suggest slot / book
Next.js GCP · Calendar / Sheets / Gmail Web Speech API
🛂
( STAMPED IN THE PASSPORT )

The journey

BOARDING PASS ✈️SEAT 01A
AUG 2021 — NOW
Exotel

Lead UX across CCaaS, CPaaS and conversational AI — chatbots, voice bots, agent assist. Front-end delivered to developers from the codebase, product adoption after launch, scalable design systems, CSAT to 85%+. Mentored designers, shaped roadmaps with global leadership.

BOARDING PASS ✈️SEAT 14C
JAN — JUL 2021
KloudLearn

Designed & scaled the learning app + website. Personalized flows, smoother onboarding, accessibility and responsive design across every device.

BOARDING PASS ✈️SEAT 22F
OCT — DEC 2020
ShareChat

UX intern on the Moj Design System. Built reusable components, ran user testing, and learned how much one good pattern can speed up a whole team.

🧰
( TOOLS OF THE TRADE )

The toolkit

DOMAINS — agentic & conversational AI design systems enterprise SaaS platforms data-dense dashboards mobile & web apps e-commerce & WhatsApp commerce
F
Figma
DESIGN & PROTOTYPE
Design, prototyping and the Signal component library.
✶
Claude
AI CO-PILOT
My rubber duck that actually talks back.
▸_
Cursor
BUILD & TINKER
Building and shipping working front-end.
N
Notion
SECOND BRAIN
Specs, research notes and documentation.
M
Miro
WORKSHOPS
Workshops, journey maps and flows.
Mz
Maze
RESEARCH & TESTING
Usability testing and unmoderated research.
#
Slack
COMMS & CHAOS
Cross-functional comms with PM and eng.
L
Linear
PLANNING
Roadmap, sprints and design tickets.
🗂️
( EVERYTHING ELSE ON THE DESK )

The scraps

MANIFEST 2026 · BENGALURU
Manifest 2026 — the design community group photo
"The value of designers is moving from execution to judgment."
a day on AI, taste & the new era of product design
FIGMA CONFIG · INDIA
Standing in front of the Figma logo at Config India
Figma’s flagship conference came to India for the first time, and I was in the room 🎟️
design tools, code & AI — where it’s all heading
FIELD NOTES · MANIFEST 2026
01 › AI amplifies creativity — judgment is the differentiator
02 › designers: creators → curators
03 › "taste is knowing why something works"
04 › next up: proactive AI — context, not prompts
THE QUIZ · PLOT TWIST
Settling the news-quiz tie with rock, paper, scissors on stage
Collecting the prize — a LEGO Botanicals set
Tied through every tie-breaker — settled by rock, paper, scissors. We both won.
FOUND IN MY CHATS
me ›
can users actually find the export button?
research ›
4 of 5 missed it entirely 😅
me ›
ok. it's moving. today.
cup #4 · still designing
FIGMA · LAYERS
▾ ◇ Co-pilot / Panel
▸ ▢ Header
▸ ◎ Suggestion card ×3
▸ ⊞ Auto-layout grid
▸ ✦ AI status chip
★
"She ships the thing everyone said couldn't be simplified — and then CSAT goes up."
— lead PM, contact center · exotel
WHITEBOARD · MONDAY
flows > features // drop: whiteboard photo
NOTEBOOK · PG 12
If the user has to think about the tool, the tool already lost.
hello?
let's go
✉️
( THE PART WHERE YOU EMAIL ME )

Let's make
something worth
screenshotting📸

anjali71826@gmail.com ✦ download résumé ↓
LinkedIn ↗ Behance ↗ Medium ↗
ANJALI SRIVASTAVA — BENGALURU, IN DESIGNED WITH SUSPICIOUS AMOUNTS OF COFFEE · 2026